Working within the team at TCW, I was responsible for taking the high-level campaign concept and executing it across a large multi-channel rollout. I designed and animated the social media assets and digital marketing suites, ensuring the portal metaphor remained consistent and engaging. On the technical side, I designed the landing page and eDM layouts with a focus on simplifying the enquiry process, making it as frictionless as possible for a time-poor audiences to find help. I also handled the finished artwork for large-scale expo materials and out-of-home advertising.
The campaign successfully launched across TV, digital, and print where it stood out in high-traffic outdoor spaces. By simplifying the information into a dedicated landing page, we made the service feel more accessible and less overwhelming for new users. The result was a wide-reaching rollout that connected a government service and the people who needed it most.
