Building the foundations for Education Perfect

Evolving the digital identity

Brand Foundations / Digital Identity / Process Design

Project overview

Post-rebrand, I shifted my focus toward refining the digital framework I created during the initial rollout. My priority was ensuring our systems were built to last. This involved auditing my original web components and expanding the system to include a modular email library, making our digital communications more reusable and accessible.

Insights

I saw a clear opportunity to increase efficiency by moving away from static, bespoke designs. Instead of just creating assets, I focused on building a component based system in Figma. This freed me to focus on performance driven improvements like mobile responsiveness and navigation hierarchy rather than repetitive production tasks.

Process

I built a comprehensive Figma library that treated our website and emails as a system of interchangeable blocks rather than static pages. This modular approach allowed the contactors to assemble layouts for any campaign in a fraction of the time. I also worked with the team to A/B test social ads and landing pages, using the data to iterate on the designs improve conversion.

Outcomes

Standardising the Figma libraries transformed how the team and I worked, allowing us to launch campaigns much faster without compromising on brand quality. This ensured that as our marketing team and volume grew, the brand remained cohesive across every digital touchpoint.